Home Page - TruBluDental

Building the largest platform of technology-oriented independent dentists in the U.S.

Our mission is to preserve independent dentistry and private care.

We are focused on leveling the playing field for independent dentists and unlocking profitable practice growth by providing best-in-class services, solutions, and support

We are not a DSO — our practices have full equity and operational ownership of their practices. We are not arbitraging their future value and have no long-term commitment requirements.

Practices join TruBlu because they want to, not because they have to.

Our strategic partner is:


practice advisors/coaches dispersed nationally


premium dental practices in the U.S.

TruBlu Plan For Health

  • Better control of the patient experience
  • Reduced dependence on insurance
  • Predictable cash flow
  • Optimized solution for YOUR practice
Plan For Health

TruBlu Dental Teams

HR and payroll solutions fully tailored to the needs of independent dental practices.

TruBlu Direct

Access to exclusive savings on distinct solutions, services and products that increase practice profitability and value.

TruBlu Dental Network

We’re building the largest network of independent dentists. With TruBlu Dental Network, your practice can participate in a secure network agreement with leading dental insurance providers.

TruBlu Social Smiles

Social Smiles simplifies the requesting, creation and distribution of patient videos, generating new patient flow more effectively and affordably than any other marketing you can do!

We are focused on the following major pillars of activity:

Greater control of their care

Increasing direct access to care, driving higher case acceptance, and providing practices and patients greater control of their care.

Largest network of dental practices

Creating the largest network of independent, technology forward dental practices.

Patient centric solutions

Deploying patient centric practice solutions, expanding practice scope and capabilities.

Delivering efficiencies

Leveraging economies of scale in operations for key back office and front office support services delivering efficiencies and greater value capture.